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26/2/2010 /// [View all news]

Music dominates on YouTube

Music is the most popular category on YouTube, accounting for 30.7% of all views on the video service.

The numbers were published by research company Sysomos, which claims Michael Jackson and health care were the two most discussed topics on YouTube. This was based on measuring the tags on uploaded videos.

Of particular interest for the music industry, the social group embedding and linking to videos were bloggers aged 20-35, accounting for 57.3% of all links.

This comes after Vevo - the premium music video channel from YouTube/Google, Universal and Sony - announced that it was delivering 30m streams a day on average in the US. Of that, Universal stated that 25% were Lady GaGa videos.

Earlier this year, comScore claimed that 92% of Vevo's 35.4m visitors in December in the US actually came via YouTube rather than through Vevo's own landing page.

The main content categories on YouTube in order of popularity were:

- music (30.7%)

- entertainment videos (14.6%)

- people and blogs (10.77%)

- news and politics (6.7%)

- sports (6.0%)

- comedy (5.2%)

- education (4.1%)

- film (3.6%)

- animation (3.2%)

- how to/style (3.1%)

- science and technology (2.86%)

- other (9.2%)